Factors affecting tourists’ satisfaction: An empirical study on Rangamati as a tourism destination

This study aims to unearth the determining factors of tourist satisfaction in the Rangamati District and explores the degree of interdependence. Data were collected from 140 tourists who visited Rangamati from 2019 to onward were selected based on convenience using a survey questionnaire. The findings of the study revealed that two factors among five such as natural factors, cultural factors were found to have a positive influence in determining tourists’ satisfaction however the other three such as tourism product, destination support services, and financial factors do not influence tourists satisfaction. SPSS-2020 was used for analysis where descriptive statistics were used to express the demographic profile of the respondent and to rank the individual factors to find out which factors are most important for determining the dependent variable. Then, correlation analysis and multiple regression analysis has been used to judge the degree of relationship among independent and dependent variables. A set of recommendations was provided which will help to improve the performance of the agencies as well as tourist services and it will gradually bring satisfaction to the local and international tourists

Demystifying work-related outcomes and life satisfaction of Bangladeshi working women during the COVID-19 pandemic

Purpose: The impact of the COVID-19 outbreak on working women’s personal and professional lives is overwhelming. This paper aims to demystify the intervening role of work-life balance in the association of life satisfaction with work-from-home and workplace flexibility during a covid emergency. Research methodology: To follow this aim, 196 working women coming from different occupations enjoying work-from-home arrangements during COVID-19 have been selected based on convenience as respondents. After confirming the reliability-validity and fitness of the proposed model, the responses have been further examined for testing the hypotheses. Results: The findings demystify strong associations of independent variables (work from home and workplace flexibility) with the dependent variable (life satisfaction) as well as with the mediator (work-life balance). The mediating role of work-life balance between the independent and dependent variables has also proved significant. Limitations: This study has limitations, such as mainly focusing on Chattagram, Bangladesh, selecting respondents based on convenience, and needing more research to analyse the effects of variables on male workers. Contribution: Regulatory authorities, corporate bodies and HR practitioners will get strong insights while formulating strategic HR guidelines in regular situations as well as in emergencies in this study. Novelty: In a patriarchal country like Bangladesh, where women's contributions to the economy are increasing day by day, the government and other regulatory authorities should consider working women's work-life equilibrium and well-being when drafting legislation regarding HR practices